Amazon Music Sponsors Justin Bieber To Go Virtual For a Day
Amazon Music entered the virtual influencer space earlier this month via premier partnership with Justin Bieber, sponsoring him to release a cover of “Rockin Around the Christmas Tree” and promoting the release via virtual influencer marketing.
Key insight: Bieber's decision to use a digital double demonstrates social acumen, relevance, and currency among younger audiences, aiding his move to literally redefine himself in a digital age.
All the best,
Christopher Travers