Celebrities are finding success launching virtual characters on social media. Through the launch of a brand, a celebrity can more deeply engage a fandom, better understand the demographic they attract, and ultimately inspire greater fan investment.
Current stats on some celebrity characters:
• 3,465,000 fans on Serena Williams/Alexis Ohanian's family doll
• 852,000 fans on Karlie Kloss' virtual robot
• 790,000 fans on Dani Alves' fictional monkey
• 650,000 fans on The D'Amelio's stuffed animals
All the best,