Celebrities Serena Williams, The D’Amelios, and More Are Creating Virtual Characters

Celebrities are finding success launching virtual characters on social media. Through the launch of a brand, a celebrity can more deeply engage a fandom, better understand the demographic they attract, and ultimately inspire greater fan investment.

Current stats on some celebrity characters:
• 3,465,000 fans on Serena Williams/Alexis Ohanian's family doll
• 852,000 fans on Karlie Kloss' virtual robot
• 790,000 fans on Dani Alves' fictional monkey
• 650,000 fans on The D'Amelio's stuffed animals

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All the best,

Christopher Travers