Charli and Dixie D'Amelio Just Launched Two Virtual Influencers: Squeaky and Roy
TikTok stars Charli and Dixie D’Amelio just launched a virtual influencer duo: a mischievous pink bear named Squeaky and a purple penguin accomplice named Roy. This dancing duo will live on TikTok, Instagram, and Triller, slated to further entertain and grow the D’Amelio family’s expansive 200M+ followers.
Key insight: Celebrities need to innovate on themselves to stay relevant, and launching a virtual influencer helps them do just that. This is far from the first example where a major celebrity creates a virtual influencer: Serena Williams, Alexis Ohanian, Grimes, Tyra Banks, and more all brought virtual influencers to life in the last few years to engage their massive fandoms in new, entertaining ways.
All the best,
Christopher Travers