Development Prospects for Virtual Influencers, and More
HypeAuditor invited me to contribute perspectives to their 2020 coverage of virtual influencers. Find my top-level thoughts on ‘The State of the Virtual Influencer Industry’ and ‘Development Prospects for Virtual Influencers’ in their piece, here.
Key insight: Cost is one of the largest barriers to entry for any team trying to dive into the virtual influencer space.
All the best,
Christopher Travers