Imma Gram's Creator, "M", On Her IKEA Partnership
Brands constantly seek out innovative ways to engage with consumers. IKEA saw an opportunity to partner with Tokyo-based virtual human imma in pursuit of this need. Yes, “imma”. I spoke with imma’s creator to learn more.
Key insight: Aww, Inc. plans to create a metaverse world dedicated to virtual humans, and will grow it into a multiverse creative company as that world continues to exist.
Cheers,
Christopher Travers