Meet Alexander Shumsky: President of Mercedes-Benz Fashion Week Russia and Russian Fashion Council
Hey – Christopher here.
We just dropped an interview with the president of Mercedes-Benz Fashion Week Russia, digging into his thoughts on virtual influencers. Today, the fashion week goes online, featuring five virtual influencers.
Key insight: “Digital” is emerging in the fashion industry, even earning dedicated spots in respected fashion events.
Best,
Christopher Travers