Meet VTuber Barbie: The Immortal Woman on a Mission
While best known for her massive doll empire, string of movies, and hit video game franchise, Barbie is establishing new, digital stakes in the video medium as a Virtual YouTuber.
Key insight: A being's ability to persist across generations and platforms while still captivating fans all the same makes them attractive candidates for the role as a brand spokesperson. Barbie is the perfect person for the job. And today, that’s as a Virtual YouTuber.
Best,
Christopher Travers