Studying The Profitability and Potential of Virtual Influencers
Hey – Christopher here.
We just published the final article in our 3-part series with Hope Jacobson. Hope took a 266-page, sociological deep-dive into the virtual influencer industry.
Key insight: While any creative team can launch a virtual influencer, the business art of cultivating a monetizable fan experience, activating corporate partnerships, and nurturing timeless relationships with each requires a skillset beyond just raw creativity and storytelling. Virtual influencers are no exception to the laws of talent monetization, which may be discouraging to small creators at this crucial time of industry growth.
Best,
Christopher Travers