Superplastic Founder Paul Budnitz on Guggimon's Major Fortnite Appearance
Fortnite just included a virtual influencer as a playable skin. Guggimon, an unhinged and lawless virtual rabbit, spent the last two years sharing his insane life on TikTok, Instagram, and Twitter, and now, today, you can play as Guggimon in Fortnite.
Key insight:Â As we immerse ourselves further and further into digital spaces built around digital characters, fan perception of "being" changes. For younger generations, virtual influencers just like Guggi are increasingly respected as role models and icons.
As our industry builds more innovate, engaging, and immersive experiences centered around digital beings, and presuming neither fan interest nor development in the space stops... digital beings are on a trajectory to hold equivalent social value to human beings in a digital space.
This increasing shift in how fans perceive digital characters should be taken seriously, even if today it takes the form of an unhinged virtual TikTok rabbit in Fortnite.
All the best,
Christopher Travers