The Appeal of an Online Persona: Why People Love Virtual Influencers
What % of the people you've 'passed by' on the internet have you actually seen in real life? Think, then, how significantly have you allowed the people, information, perspectives, and identities you consume online to shape your 'offline' identity?
Key insight: Crafted personas are the universal vehicle through which humans interface in digital environments... and to a seriously influential degree. Understand how tirelessly tech and media leaders have worked to "humanize" digital experiences, and it should come as no surprise just how appealing a crafted online persona can be at an instinctual level.
All the best,
Christopher Travers