The Splice 🧬 Calvin Klein Partners with Virtual Influencer Katii
Plus meet 27 newfound virtual influencers and learn about Unilever's effort to make the metaverse more inclusive
Good afternoon!
Welcome back to The Splice 🧬 by VirtualHumans.org: a weekly newsletter curating the latest news, developments, and insights in the virtual influencer space.
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🧬 Core Strands from This Week
Welcoming 27 Newfound Virtual Influencers to VirtualHumans.org
🔎 The Synopsis: We’re always on the lookout for new virtuals, and this week we welcomed 27 new faces to the Virtual Humans directory.
🧬 The Splice: The latest batch of new virtuals is diverse, ranging from viral TikTok stars to Metaverse avatar versions of celebrities, and even anthropomorphized fidget toys.
Calvin Klein Partners with Virtual Influencer Katii
🔎 The Synopsis: Calvin Klein Thailand has partnered with the virtual influencer Katii in a new social media campaign and giveaway that gifted 6 sets of Calvin Klein underwear to her followers.
🧬 The Splice: This marks the 2nd time the brand has worked with a virtual influencer after their viral campaign with Miquela in 2019. Katii is one of many new up-and-coming virtual influencers from Thailand.
🔭 What We’re Looking at This Week
Rae Launches New NFT Collection “Adventures Of Tako” To Raise Funds For United Women Singapore Girls2Pioneers Programme
🔑 Key Quote: “In celebration of International Girls in ICT (Information and Communication Technologies) Day, Southeast Asia’s rising virtual influencer Rae announces that she has created and will be launching her latest non-fungible token (NFT) collection titled ‘Adventures of Tako’.” — Alvinology Media
Virtual Being Developer Hour One Raises $20M
🔑 Key Quote: "Virtual human startup Hour One has raised $20 million in a Series A funding round led by Insight Partners. Hour One produces digital clones of people that can move and speak realistically for synthesized videos and interactive avatars usable in the real world and the virtual workspaces of the metaverse.” — Voicebot.ai
Unilever wants to create lasting change with inclusive marathon in the metaverse
🔑 Key Quote: “Unilever deodorant brand Degree is hosting an inclusive marathon in partnership with Decentraland with the aim to create lasting change in the evolving metaverse…With the metaverse still nascent in its development, Degree wants to play a leading role and act as a partner to shape the standard of inclusivity and representation in the virtual world.” — Campaign Asia
Best,
VirtualHumans.org
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Insights by Makena Rasmussen, Christopher Travers, and Astrid Hiort.