The Splice 🧬 Win Your Own Virtual Influencer from FNMeka
Plus the 5 fan-favorite music videos from virtual artists and how Prada inspired another perfume brand to create their own virtual muse.
Good afternoon!
Welcome back to The Splice 🧬 by VirtualHumans.org: a weekly newsletter curating the latest news, developments, and insights in the virtual influencer space.
(Was this email forwarded to you? Sign up here)
🧬 Core Strands from This Week
Five Fan-Favorite Music Videos by Virtual Influencers
🔎 The Synopsis: Not only are virtual influencers launching music careers, but they’re also releasing entire virtual music videos in a unique, differentiating move. Today, we reviewed a few select fan-favorite music videos and what makes them memorable.
🧬 The Splice: Virtual influencers know how to take the traditional model of what a “musician” is and then innovate on it to achieve fandom in an increasingly virtual world. One way they stand apart from their human counterparts is by creating immersive music videos to explore their fictional storylines—whether it’s a romantic breakup or exploring the Metaverse.
FNMeka Launches Intricate “Creator Pen” Challenge, Vowing to Build a Virtual Influencer For the Winner
🔎 The Synopsis: Robot rapper FNMeka has launched the “Creator Pen” challenge. Participants have the chance to win their own virtual influencer designed by FNMeka if they can find the 12 words hidden in his TikTok videos needed to unlock the Creator Pen.
🧬 The Splice: The winner of the “Creator Pen” challenge will get their virtual influencer and have Factory New assist them with creating content each quarter and interacting with characters like FNMeka. Many studios often create several virtuals to interact with one another, but this is the first time we’ve seen the opportunity to create a new character opened up to the general public.
🔭 What We’re Looking at This Week
Fragrance brand Vyrao creates virtual brand representative Ræ
🔑 Key Quote: “With Ræ, we want to show that magic and good energy can come in any form…You feel good energy with people, within spaces, through someone’s voice, through the thoughts we have, in colours we see, with scent we smell, and the metaverse. With that in mind, we’ve created an avatar that represents us, and is an energetic being in a digital form.” — Vyrao on Instagram.
🧬 The Splice: Following on the heels of Prada’s virtual muse for their perfume ‘Candy,’ the fragrance brand Vyrao has created a virtual human to become the physical embodiment of their scent named ‘Witchy Woo.’ Virtual influencers have worked with the fashion industry for years, but could the beauty and fragrance industries be next?
Best,
VirtualHumans.org
—
Insights by Makena Rasmussen, Christopher Travers, and Ilia Sdrali.