The Uprise of CGI Influencers: Musings of Armando Kirwin, Artur Muzaffari, and Scott Guthrie
Virtual influencers are a growing subject for graduate students to cover in thesis format. Today we welcome Roanne de Kluizenaar to share her deep dive into the industry, in which she interviews Armando Kirwin, Artur Muzaffari, and Scott Guthrie.
Key insight: “Social media basically reached a point where consumers can interact with CGI Influencers at scale. And these CGI Influencers are as real as the “fake” people on social media.” -Armando Kirwin
Cheers,
Christopher Travers