The World of Digital Influencers, the Realities They Construct, and the Questions They Raise
Hey – Christopher here.
We partner with Hope Jacobson in a multi-part series featuring key insights from 266 pages of research into the virtual influencer industry.
Key insight: What does the exhausted, hollow marketing trope “YoU hAvE tO Be AuThEnTiC oNlInE!” really mean in a digital world? It’s less about appearances, and more about the feelings and emotions you construct and convey.
Best,
Christopher Travers