Who is Samsung Sam? Why Everyone is Excited for a Virtual Human that Doesn't Exist Yet
Samsung’s unofficial virtual human “Sam” is accidentally going viral. Renders and sketches of a theoretical Samsung spokesperson with piercing blue eyes and a bob haircut were posted on an animation studio's portfolio... shortly after, TikTok and Twitter took a fast adoration for her likeness.
Key insight: Sam went viral for her image and likeness alone, verifying a virtual persona like Sam is ripe for acceptance by the mainstream. Samsung should move quickly to elevate Sam’s role in an official capacity. Will they?
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Christopher Travers