Who is Virtual Bee Influencer "B"?
Today, I interviewed virtual bee influencer "B". Fondation de France created this character on Instagram with the simple goal of earning sponsorship dollars to save the bees. "B" has nearly 300,000 followers and official partnerships with Airbnb, Ricola, Burt's Bees, Team Vitality, and more.
Key insight: The identity of influence is officially fluid in a digital world—you should wonder if it ever wasn't. Leave the crippling assumption “influencers” are reserved to a human form, and proceed into 2021.
All the best,
Christopher Travers