Who is Virtual Influencer and Affirmational Penguin, Puff Puff?
Today, I sat down with virtual being and motivational icon: Puff Puff. With an expansive 2M fans on TikTok, Puff Puff focuses on spreading positivity, encouragement, and peace in the world.
Learn how Puff Puff thinks in our full interview here.
Key insight: This little, virtual penguin is making a huge, real impact—through deceptively simple motivational content, Puff Puff is speed-running the TikTok follower game. As obsessed fans build up to the tune of millions, so, too, do opportunities to elevate Puff Puff to the next level. For instance, TikTok users maintain a notorious interest in plush toys, a logical next step for this literal penguin icon. Larry Ewing, is that you?
All the best,
Christopher Travers