Who is Virtual Influencer and Cartoon Network Star Any Malu?
Today, I sit down with a globally-recognized, Brazilian virtual influencer blowing up on YouTube with 3M+ subscribers, 280M+ video views, and 1M+ collective fans across TikTok, Instagram, Facebook, and Twitter.
Key insight:Â Any represents the success story of an animated character who grew from an idea, to a YouTuber, to a transmedia experience, to the widely-consumed star of her own show she is today.
All the best,
Christopher Travers