Who is Virtual Influencer and Magalu Spokesperson Lu?
Today, I met the third largest virtual influencer in the world: Lu. With 24M+ fans across social platforms, Lu ranks alongside global icons Barbie and Hatsune Miku in terms of notoriety.
Key insight: Who says your 3D brand spokesperson can’t have a social media account? Magalu, one of the top retail companies in Brazil, realized as much in 2007. 24 million followers and billions of impressions later, it’s paying off.
Best,
Christopher Travers