Why Storytelling Can Make or Break a Virtual Influencer
Digital character storytelling is going mainstream, but only a handful will get it right. Learning the difference between "posting a digital character online" and "creating a character-driven storyline" is how teams break away from the pack.
Here are five popular virtual influencers who do storytelling well.
Key insight: Don’t invest into a new character until you have a logline written and personality defined. It won’t matter how innovative the format or creative the execution if you don’t give your character a heart and soul through storytelling.
All the best,
Christopher Travers